 |
Features
1.Cases that offer a diverse set of very contemporary business situations drawn from companies worldwide, which are written by some of the world’s best case writers, and reflect the breadth of structural change underway in the global economy today.
2.This text uses a model of the strategic management process as the basis of its organization – this key distinctive competence of the text offers a logical flow, distinct elements, and an easy-to-understand guide to strategic management.
3.The central themes of globalization, ecommerce, information technology, speed and continuous improvement will receive heightened treatment across every chapter.
4.Several concrete or conceptual tools reviewers have considered to be given excellent coverage have been included in this edition with updated treatment, new examples and practical guidelines for students to use in applying the concepts.
5.Contemporary examples, using companies students will recognize and find comfort in their familiarity, are integrated throughout the text.
6.Strategic Management includes major emphasis on women and minority executives in global companies.
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好看的商業理財Strategic Management-Planning for Domestic and Global Competition(14版)全書的內容大意
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作者： John A. Pearce II, Richard B. Robinson
新功能介紹- 出版社：華泰文化
新功能介紹 - 出版日期：2016/02/03
- 語言：英文
最新與最多的商業理財，每日都有特價商品推薦是網路書店購書最佳選擇！
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討論批踢踢
作者： John A. Pearce II, Richard B. Robinson
新功能介紹- 出版社：華泰文化
新功能介紹 - 出版日期：2016/02/03
- 語言：英文
Features
1.Cases that offer a diverse set of very contemporary business situations drawn from companies worldwide, which are written by some of the world’s best case writers, and reflect the breadth of structural change underway in the global economy today.
2.This text uses a model of the strategic managem博客來網路書店ent process as the basis of its organization – this key distinctive competence of the text offers a logical flow, distinct elements, and an easy-to-understand guide to strategic management.
3.The central themes of globalization, ecommerce, information technology, speed and continuous improvement will receive heightened treatment across every chapter.
4.Several concrete or conceptual tools reviewers have considered to be given excellent coverage have been included in this edition with updated treatment, new examples and practical guidelines for students to use in applying the concepts.
5.Contemporary examples, using companies students will recognize and find comfort in their familiarity, are integrated throughout the text.
6.Strategic Management includes major emphasis on women and minority executives in global companies.
Strategic Management-Planning for Domestic and Global Competition(14版)
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Strategic Management-Planning for Domestic and Global Competition(14版)
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